Managing, Monitoring and Evaluating Social Media:
What IROs Need to Know

Tuesday, Feb 8, 2011
11:30 AM MT

Additional Information

Today's investors and analysts are increasingly using social media tools to research companies, discover new investment opportunities and collaborate with other investors. Does your company know what best practices are emerging and what the leaders in your industry are doing? Whether you participate or not, you need to be aware of the opportunities and risks associated with these new technologies.

Please join us for an informative panel discussion concerning the evolving and timely topic of social media and how leading companies are using these channels to increase awareness, attract new investors and build better relationships with their stakeholders.

Darrell Heaps (Panelist)
President, CEO & Founder-Q4 Web Systems

Darrell Heaps is the co-founder and CEO of Q4 Web Systems (Q4), a leading provider of investor relations' websites. Darrell is an experienced entrepreneur who has founded multiple web companies prior to Q4. Darrell's mission is to help companies build better relationships with shareholders and be competitive in today's capital markets. Under Darrell's leadership Q4 has grown to be a leading in online investor relations, social media and web disclosure. He blogs regularly on and reports daily on investor relations trends via twitter

Mo Sheahan (Panelist)
Manager of Corporate Communications- Prologis

Mo Sheahan is the Manager of Corporate Communications for ProLogis, the leading global provider of distribution space with more than 475 million square feet of warehouses in 19 countries worldwide. With more than seven years of experience in the public relations and corporate communications industries, Mo helped implement the first social media program at ProLogis.

Brian Walton (Panelist)
Director of Sales – Northwest, Marketwire/Sysomos

Brian is Director of Northwest Sales with Marketwire, a leading global newswire, social media analytics, and communication services provider. With six years at the firm, Brian has been on the front lines of the changing corporate communication and media landscape, and is well versed in ways to maximize the impact of today's online/social media-focused external communications. Brian is also a 5-year member of the NIRI Silicon Valley Board of Directors, currently serving as the VP of Marketing and Communications.

Jennifer Wildhagen (Moderator)
Senior Account Executive - Marketwire/Sysomos

Jennifer is a Senior Account Executive for Marketwire in the Rocky Mountain Region. With over 4 years experience in the industry, Jennifer leverages her knowledge and experience in the communications profession to assist clients with streamlining their workflow and maximizing visibility with their target audience. By staying on top of industry trends, Jennifer leverages a wide variety of communication tools to offer a full suite of solutions for her clients from news release distribution to social media monitoring and online brand management to financial disclosure services.

When: Tuesday, February 8, 2011
11:30 AM - Check-in
12:00 - 1:15 PM - Lunch and Presentation

Denver Athletic Club
1325 Glenarm Place, Denver

NIRI Members - $38
Non-Members - $55


IRO Program

All of us in investor relations - and at NIRI - recognize today's tough economic conditions. The Rocky Mountain NIRI chapter has a program in place to help support our members during these tough times. It is the IRO (Independent Resource Opportunity) program.

If your company does not reimburse you for attending NIRI meetings, or if you are not currently employed but want to network with other NIRI members and benefit from the educational programs, the IRO program is for you!

To qualify you must be an existing IRO (i.e., a practitioner) member or you must have been one within the past three years. On a first-come, first-served basis, you could be sponsored for $28 of the fee to attend the meeting. Therefore, if you are a member, normally paying $38 to attend, you would only pay $10. If you are a previous member attending now as a guest, rather than paying $55 to attend, you would pay only $27.

All you need to do is submit your confidential request for sponsorship to Heathe Cooper via phone at (303) 405-8326 or email at Heathe will notify you whether or not you are one of the first five requests. You can be sponsored up to three times a year.

So don't let the fact that you may be unemployed, under-employed or not being reimbursed by your company keep you away from the NIRI Rocky Mountain Chapter meetings. Be one of the first five people to contact Heathe Cooper and you could be sponsored for the next NIRI meeting.

    Rich Media Recording

Good news! For members who wish to view the presentation but can't attend the meeting, it will be available via a link on the home page of our Chapter website ( ) starting the day after. The presentation (all audio, video and accompanying PowerPoint slides) will be captured as a rich media recording courtesy of Boulder-based Catapult PR-IR ( You just click on the link and it plays back automatically. All you need is a Windows Media Player and preferably high-speed Internet access. This is a unique service that only the Rocky Mountain Chapter of NIRI is offering its members. Please send your feedback to Terri Douglas, Catapult PR-IR at

If you are not a current member and would like to join or find out more about NIRI Rocky Mountain please go